The day after Leo Messi won his 7th Ballon d’Or, 7 golden goats statues have made a long journey all around Greater Paris to celebrate football and Messi with the local communities. A keyshot at the bottom of the Eiffel Tower has been shared all around the world and it was the opportunity for a take over of the adidasparis IG networks to amplify the goats’ journey in La Lucarne of Evry, the monde FC playground of Nanterre and Fresnes.
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SOCIAL MEDIA CHALLENGE
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