EUROLEAGUE – OFF COURT_

Euroleague Basketball and Turkish Airlines decided to set foot in Paris and chose We Are Young agency to lead the design and production of an experience that sent fans to 7th heaven ! The agency developed a light, airy scenography that gives the impression of playing basketball in the clouds. The 100% immersive scenography was the setting for some cutting-edge basketball in all its forms: games of 2-on-2, 1-on-1, a dunk contest and wheelchair basketball set the pace for the day, which ended with a high-flying show by The RopeStylers !