Confirmed, the Premium Adidas app, wanted to celebrate their subscribers and offer them the opportunity to win a golden ticket, that would allow them to access all raffles for a month.
A mysterious pop-up store appeared overnight in the middle of Paris. The windows whitewashed ; the storefront painted blue and an Adidas confirmed logo on them.
Opening the door the guests would lose themselves in a minimalistic blue box with a LED ceiling, old TV monitors and CCTV cameras.
In the middle of the room a pedestal with a gold control knob on it.
As the guests would turn the control knob, the ceiling would start changing color & the TV monitors would glitch. When the guests would find the right blue that corresponds to the rest of the room, the golden ticket QR code would appear on the screen.
CONCEPT
EVENT DESIGN
SOCIAL MEDIA CREATIVES
MEDIA PARTNERSHIP
