To promote the new adidas GMR technology on the brand IG account, we figure to build an approach that bring football and gaming together crossing both artistic universe and linking their competitive dimension : a challenge that features famous football talents and brings viewers into a new adidas universe where GMR meets arcade gaming design : a challenge built over a week with several contents animated by an esport talent with viewers involved with a bet mechanism with DM… Guess who wins ?
CREATIVE DIRECTION
CONTENT CREATION
INSTAGRAM ACTIVATION
INFLUENCE
