FEEL THE ALPS_

A week of immersive experiences and content creation, to introduce the Alps, the birthplace of Edelweiss beer, to 16 influencers from the APAC region. This 360° project was thought for the Feel The Alps campaign of the brand. This event inspired a multitude of content for the creators, widely shared on social networks and was also the opportunity to shoot the 2022 Edelweiss campaign. It was one of the best social engagement campaigns ever for the HEINEKEN Company group.